Celebrities have huge followings on social media, and they are perfect instruments to use for campaigns when companies require promoting their products. The people that most of these companies range from those in movies, the music industry, and sportspeople because these industries have large audiences that watch them. Sportspersons, in particular, those who take part in infamous sports such as football, cricket, and basketball, have the largest endorsement deals from companies around the globe. These deals always see them promote that brand and the products and services that they sell; they get paychecks according to the agreed amounts. Most of them look for these deals to supplement their income from sporting activities for them to continue living the expensive lifestyles. Sponsorship deals range from fashion, beauty, and other consumer products from firms that require reaching consumers in the market.
Indian cricketer Rohit Sharma is the fresh face for the VEGA beauty brand as the star will endorse the products put in the market by this beauty firm in the country. The firm deals with men and women accessories that they use daily and have many customers in the market they serve. Among the items that the cricketer will endorse in the advertisement, videos include the beard trimmers, shavers, and the straighteners that men use. They deal in all accessories that people use in their grooming from head to toe and therefore serve all clients in the industry by making the products available for them to buy. The firm is to launch a campaign combining majorly of men accessories with Rohit as their ambassador while carrying out these events.
This entity aims at increasing its market share in serving the men, especially sports personalities, which is why they selected a sportsman to become their ambassador in this campaign. They will deal with sports accessories such as fitness accessories and shoes and clothes that they use when taking part in the events. The cricketer is their suitable choice for this role because of the number of followers he has on social media and the fact that he has several awards to his name. He has accomplishments in the cricket world, and everyone recognizes him when they see his face on commercial advertisements and convince them to be clients.
People are waiting for the new items that they will release in them, market so they can buy and use them. Sports enthusiasts will find t6hem useful in their daily activities and will become the target customers in the campaign.